The long game: Boots - using heritage as an asset in a fast-changing world

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The long game: Boots - using heritage as an asset in a fast-changing world

27-Mar-2019
The Main Stage

In a world where change has never been faster, how can traditional household brands with legacy and heritage remain relevant for their customers and drive future-thinking in their sector? When it comes to changing technologies, and customer and patient demands, the beauty industry has undergone immense transition. As Boots looks towards the future, Seb will draw learnings from the reinvention of beauty at Boots, and how this will influence the world of healthcare and pharmacy.

 

Speakers
Sebastian James, CEO - Boots