Pivoting in plain sight
The Main Stage
In an era of shop closures and high-street gloom, it's refreshing see a retailer thriving, and that's certainly the case with Greggs, as they close in on their 2,000th store. Once synonymous with sausages rolls and pastries, Greggs continue to diversify their product range, reflecting their acute understanding of their evolving customer base. In this session, Greggs CEO Roger Whiteside will share insight into their transformation journey, and the strategy that's keeping the wheels turning.