Panel: The mindset of the modern shopper

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Panel: The mindset of the modern shopper

28-Mar-2019

Today’s shopper moves fluidly between brands and channels, and their journey is always evolving. As we re-evaluate the role of the store, how can we better determine what experience is going to be most valuable, and why? How can we get a better understanding into the mindset of our consumers to help us create frictionless and experiential customer journeys?

Speakers
Michelle Beeson, Analyst - Forrester