Panel: The mindset of the modern shopper
28 Mar 2019
Stage One
Today’s shopper moves fluidly between brands and channels, and their journey is always evolving. As we re-evaluate the role of the store, how can we better determine what experience is going to be most valuable for our customers, and why? How can we get a better understanding into their mindset to help us create both frictionless and experiential customer journeys?