Panel: Marketing for the next gen - knowing the fundamentals, managing the fears

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Panel: Marketing for the next gen - knowing the fundamentals, managing the fears

27 Mar 2019
Stage Four

Digital channels have created unprecedented opportunities for brands to engage with their customers. With direct-to-consumer offerings providing a personal, familiar experience, and a new gen of shoppers with ever changing expectations, the marketing rulebook is being rewritten. What does this mean for your future strategy, and what tools do you need to develop strong and loyal engagement?

Speakers
Chris Gallery, Head of Strategy - Mother London
Justin Barrett, Senior Director - EMEA Operations - Brightcove
Penny Parnell , Leader of All Things Creative - Notonthehighstreet