VIP Lunch: Turning online consumers into offline customers: How KFC Yields a Proven 37:1 ROI
With shopping behaviours becoming more mobile-centric, how can you leverage your online presence to increase offline footfall? KFC performance marketing expert, Matt Richards, will explore the simple steps they took to optimise their digital footprint through one centralised platform, ultimately driving customers into their retail locations. Join us as we discuss the merits of:
- Cleansing your online citations and maximising your Google Local 3pack
- Increasing your exposure on relevant online directories
- Maintaining a single source of truth for your entire digital presence.
Lunch hosted by James Knowles, Retail Week and Matt Richards, performance marketing expert at KFC.
N.B. This lunch is invite only.