How Disney is changing its strategy to keep up with consumers: knowing your brand, understanding your audience and expanding through diversification

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How Disney is changing its strategy to keep up with consumers: knowing your brand, understanding your audience and expanding through diversification

27-Mar-2019
In this session, Graham will share insight into Disney’s evolving strategy, using the recent launch of shopDisney as a live example of how they continue to grow with their customers. Within this, Graham will look at expansion of offer for consumer, personalisation and merging offline and online as just a few examples of how they’re staying true to their brand and diversifying. 
Speakers
Graham Burridge, Managing Director, Europe - Disney