How Disney is changing its strategy to keep up with consumers: knowing your brand, understanding your audience and expanding through diversification

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How Disney is changing its strategy to keep up with consumers: knowing your brand, understanding your audience and expanding through diversification

27 Mar 2019
Stage Three

In this session, Graham will share insight into Disney’s evolving strategy, using the recent launch of shopDisney as a live example of how they continue to grow with their customers. Within this, Graham will look at expansion of offer for consumer, personalisation and merging offline and online as just a few examples of how they’re staying true to their brand and diversifying.

Speakers
Graham Burridge, Managing Director, Europe - Disney